5th “Reality Sandwich”: Design Simple But Effective Promo Materials

Simple, but effective promo materials can draw people to your music!

Designing and writing effective promotional materials;
Fact sheets
Cover letters
Quote sheets
Flyers etc. is what I’m talking about.

Here are 3 tips to help you promote your careers, and enhance your chances of getting some deal offers.

Do the following:
1. Take the time to inventory any accomplishments, positive reviews, training and awards, past sales, and live appearances, and organize them into bios and fact sheets.

2. Make your promo materials as compelling, and informative as possible. If you can’t write, hire a professional publicist.

3. Having done that, take more time to research who to send the materials to, and to ask each potential recipient what type of information they would like to have sent to them. No ‘generic’ kits should ever be sent out to any gatekeepers in the music business.


Original Post by Chris Knab


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